- May 20th, 2021
- Category: Blog
European Communication Monitor 2021
The results of the European Communication Monitor are known !
We thank you for your participation in this year's European Communication Monitor! Your valuable support has contributed to the success of the study, which has identified recent trends in strategic communication.
The full report has been launched today and is available for free.
The study surveyed more than 2,600 professionals in 46 countries producing the following highlights:
Digital transformation is in progress, but few communication departments or agencies have reached maturity – 39.2 per cent of practitioners across Europe describe their unit as immature in both digitalising stakeholder communications and building digital infrastructure
Video-conferencing is here to stay – it is more frequently used for communication with employees and clients than with journalists and less valued by stakeholders in Eastern and South-Eastern Europe
Practitioners take on different roles simultaneously in their daily work – a trend to watch is the Advisor role who helps top management make better business decisions
Professionals working in excellent communication departments are more engaged in coaching or advising executives and colleagues at all levels of the hierarchy
There are significant differences between countries as well as companies and non-profits across Europe
Additional information, reports for all previous ECM studies and an interactive benchmarking tool that allows users to compare their experiences with ECM data are available at www.communicationmonitor.eu.
The European Communication Monitor is annually organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by premium partner Cision Insights and digital communications partner Fink & Fuchs. The communication monitor series is known as the most comprehensive research in the field worldwide covering more than 80 countries – the European survey is complemented by bi-annual surveys in other regions like Asia-Pacific, Latin America and North America.