THE BELGIAN CORP COMM SUMMIT 2024

Please mark your calendars for November 21! We’re hosting an exciting summit that dives into the actual big societal trends pushing us to rethink how we do corporate communication. This event brings together top thinkers, industry experts and communication pros to explore three major trends shaking up the business world: Activism and Polarization, AI and Digitalization and finally Generation Z and Intergenerational Differences.

ABOUT

1. Activism and Polarization

In today’s world, activism is a huge force that companies can’t ignore. With society more divided than ever, businesses need to handle social justice issues, environmental concerns and political divides carefully. We’ll talk about how to communicate effectively in these tricky times, focusing on being transparent, empathetic, and authentic. You’ll learn how to work with activist movements and create strong communication strategies that can stand the heat.

2. AI and Digitalization

AI and digital tools are real gamechangers, also in corporate communication. We’ll look at the latest AI advancements and digital trends, what they mean for corporate communication and the ethical aspects we need to consider. You’ll get tips on using these technologies to connect with your audience meaningfully while keeping that human touch. We’ll share real-world examples and best practices for integrating AI into your communication plans.

3. Generation Z and Intergenerational Differences

Gen Z is stepping into the workforce and consumer market with their own unique values and communication styles. Figuring out how to connect with this digital-savvy generation while bridging the gap between different age groups at work is key. We’ll dive into what makes Gen Z tick, including their love for authenticity, social responsibility, and all things digital. We’ll also explore ways to foster collaboration and communication across generations, making sure everyone feels heard and valued.

Attending this summit is a no brainer

This summit is a fantastic chance to learn from experts, network with peers, and get actionable insights into the future of corporate communication. By understanding and adapting to these societal trends, businesses can stay ahead of the curve and create more effective, inclusive and innovative communication strategies.

Join us on November 21 for an evening of insightful discussions, practical tips, and valuable networking opportunities as we explore the future of corporate communication in a rapidly changing world.