4th session: AI & crisis communication

30 JUNE 2025

Learn how AI can help to manage crises.

 

In today’s fast-paced world, companies & organizations must be prepared to navigate crises effectively. This AI course equips corporate communication professionals with advanced crisis management skills, focusing on scenario planning, strategic decision-making, and rapid response techniques. Participants will learn how AI can help to manage crises, develop robust response frameworks, and utilize AI-driven tools for effective crisis resolution.

FOR WHOM? EXPECTED AI KNOWLEDGE LEVEL

  • This course is designed for professionals responsible for crisis preparedness and response.
  • A paid version of an AI tool is required. (ChatGPT, Copilot, Claude, Perplexity,…)
  • A solid understanding of AI concepts and its fundamental workings.
  • Practical experience with the paid version of an AI tools, including experimentation with role-based prompting.

WHAT WILL YOU LEARN IN THIS COURSE?

PART 1: SCENARIO BUILDING, STRATEGIC CRISIS RESPONSE & COMMUNICATION

 

Use AI for effective crisis scenario building:

  • Develop structured scenario frameworks.
  • Utilize risk assessment models to predict potential outcomes.

Use AI for crisis leadership & decision-making:

  • Apply structured methodologies for crisis resolution.
  • Effectively manage stakeholder expectations under pressure.

Use AI for effective crisis communication strategies:

  • Develop crisis messaging frameworks for both internal and external stakeholders.
  • Leverage ai tools for real-time communication and media management.

 

PART 2: HANDS-ON CRISIS SIMULATIONS:

  • Practical sessions with realistic use cases.

AFTER COMPLETING THIS COURSE

    • Understand how to use AI to build scenarios for crisis resolution.
    • Learn how to leverage AI to enhance decision-making skills under pressure using strategic frameworks.
    • Develop and implement structured crisis response strategies with AI to ensure business continuity and reassure all involved parties.

PRACTICAL INFORMATION

  • AI Crisis Management Course, in Dutch or French
  • A half-day session runs from 9:30 AM to 12:30 PM or from 2:00 PM to 5:00 PM.
  • Price for C-square members: €200 per person (VAT excluded)
  • Price for none C-square members: €300 per person (VAT excluded)
  • The course will be organized when a minimum of 8 participants register, with a maximum capacity of 20 participants.
  • After the session, you will receive a practical AI handout and a certificate of completion.

AI-COACHES

Vincent Becker Co-founder AI academy Belgium

Vincent Becker, co-founder of AI Academy Belgium, is an expert in AI training and consulting, helping businesses harness AI’s transformative power. With certifications from Oxford University and expertise in expert systems, intelligent agents, and no-code AI, he specializes in optimizing AI interactions. His background in neuroscience enhances his training by linking decision-making and learning processes to AI applications. With a pragmatic approach and cutting-edge knowledge, Vincent empowers organizations to maximize human-machine collaboration in an evolving digital world.

 

Philippe Verschueren: Co-founder AI academy Belgium

As a seasoned expert in marketing and communication, Philippe Verschueren helps companies and individuals navigate the evolving digital landscape. With a deep passion for technology and innovation, he recognized that many struggle to harness the full potential of AI in their daily workflows. His mission is to bridge this gap by seamlessly integrating AI tools into professional strategies, enabling businesses and individuals to work smarter, automate tasks, and unlock new opportunities. By demystifying AI and making it accessible, Philippe empowers professionals to stay ahead in an era of rapid digital transformation.

REGISTER HERE

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