C Square is pleased to introduce a new series of AI training programs for communication professionals, developed in collaboration with AI Academy Belgium.

As AI is rapidly transforming the way communication teams work, there is a growing need to move beyond basic knowledge and develop practical, reliable and advanced AI skills that can be applied immediately in a professional context.

 

A structured and progressive learning journey

This program is designed as a coherent learning path, allowing you to gradually build your capabilities, from understanding AI fundamentals to applying it strategically and even developing your own solutions.
All sessions will be available in Dutch and French.

 

1. AI Fundamental Course · June 2

The starting point of the program. You will learn how generative AI works, how to prompt effectively, and how to use AI responsibly in your daily work.

IMPORTANT: Participation in the advanced sessions of 2, 3 or 4 requires completion of the AI Fundamentals course (last year with C Square or refreshment this year) AND access to a paid AI tool (such as ChatGPT, Copilot or equivalent).

 

2. AI Advanced Courses · June 2 & 18

AI Advanced – Critical Thinking & Problem Solving (1/2 day) · June 2 

Learn to work reliably and critically with AI:

• evaluating AI output and detecting bias or hallucinations
• verifying sources and improving accuracy
• structuring complex communication challenges

AI Advanced – Creative Thinking & Communication Skills (1/2 day) · June 18
Use AI as a thinking and communication partner:

• generating and refining ideas
• improving messaging and adapting to audiences
• preparing and structuring communication

AI Advanced – Operational Efficiency & Data Analysis (1/2 day) · June 18
Focus on productivity and impact:

• optimizing workflows and reducing repetitive tasks
• identifying automation opportunities
• transforming data into actionable insights

 

3. From SEO to Generative Engine Optimization (GEO) (1/2 day) · September 30

A specialized, stand-alone module exploring how AI is reshaping search and content visibility, and how communication professionals should adapt their strategies.

 

4. Build Your Own AI Agent (1 day) · October 13

A hands-on, expert-level training where you will design and build your own AI agent tailored to a real use case within your organization.

 

A hands-on and practical approach

All sessions are highly interactive and focused on real-world use:

• Practical exercises based on communication cases
• Direct application with tools such as ChatGPT and Copilot
• Immediate relevance for your daily work

All registrations must be submitted by email to 👉 info@csquare.be, clearly mentioning the exact date(s) and the module(s) you wish to attend.

Location

All training sessions will take place at:
Whyte Corporate Affairs
Clos Lucien Outers 11/21
1160 Auderghem