THE BELGIAN CORP COMM SUMMIT – EDITION 2025
STAYING (IN)CREDIBLE !
Trust, authenticity and reliability in corporate communication today
ABOUT
Topic 1 – Disinformation is becoming a business risk
We have entered an era where a simple fake video or manipulated image can wipe millions off a company’s market value in a matter of minutes. While we’ve all heard about the societal implications of AI-generated forgeries, the specific risks to businesses are both more immediate and more devastating than many realise.
How can we guard against this risk and maintain the trust of our stakeholders?
Topic 2 – Engaging media and journalists in new corporate storytelling in time of deepfakes
Today, anyone can create ‘deepfakes’ online, without any knowledge of the underlying technology. This fact opens up creative opportunities while creating individual and societal challenges. Fake news, harassment, defamation, media manipulation and attacks on democracy are just some of the challenges identified.
How do the media react to this situation and what role can corporate communicators play in maintaining trust?
PROGRAM
17:30-18:00: registration & welcome drink
18:00-18:10: welcoming by our President Veerle Van Mierlo
18:10-18:40: debate 1
18:40-18:50: Q&A with audience
18:50-19:20: debate 2
19:20-19:30: Q&A with audience
19:30-22:00: networking reception
SPEAKERS
PHILIPPE BAECKE
Professor at Vlerick Business School
BENJAMIN BAELUS
Director of Government Affairs Belux at Microsoft
MATEI MANCAS
Senior Researcher in Computational Attention Modelling
FRANCOIS BAILLY
Head of News RTL Info
BEATRICE DELVAUX
Redactrice en chef chez Le Soir
LAURENCE DIERICKX
Docteur ULB
PRACTICAL INFO
VENUE:
Engie HQ Brussels
Boulevard Simon Bolivar, 36
Bruxelles
ENTRANCE FEES:
C Square members =
Non-members =
Prices are excl. vat
REGISTRATION
The registration module will open 3 months before the event